Hello World! I'm Najah. I'm glad you're here.
FASHINFIDELITY.com is an online platform providing fresh analyses on the crimes of Big Fashion, written from a seasoned problem-solver's point of view.
I discuss what it means to be a #ConscientiousFashionista, some #WardrobeTruths, and provide insight on #FashionEducation you actually need to learn, as part of the #SlowFashion movement. I get hyped up about #FastFashion sometimes. (OK, fine, a lot.) But not in a way everyone else does.
A lot of information I found on the topics of ethical/sustainable/eco fashion in today’s webpages scrapes the surface on the real issues prevalent in this industry. As an environmental engineer I like to get right into problems, tear them apart and solve them. The blog tries to relate to the heightened individual on an intellectual level.
It’s not enough that we buy organic cotton. They are still the thirstiest yarn on the Planet. I just wanted to explain why.
It’s not enough that businesses had to ‘contribute’ to the safety standards of garment factories in underdeveloped nations, only after Rana Plaza collapsed and made headlines around the world in 2013.
What about the bit before the clothes are finished and sewn together and carry a brand label? Why do we let textile dyeing facilities and tanneries in India, Bangladesh and China get away with not treating their wastewater? Or that workers in these facilities don’t wear safety gear? (You wouldn’t get away with this in Australia, USA or Sweden.) Let’s not stop at safety of structures. I just wanted to remind people of that.
It’s not good enough that whiskers and lines on a pair of jeans are the work of people manually ‘scraping’ and ‘embossing’. For a ‘look’ that is supposedly on trend. That after indigo dyeing, those jeans go through so much rinsing, oxidation, acid washing, and other chemical treatments that uses so much water. I just wanted to tell people that we can just use less water. There is technology to do that now. (Before we tackle the fact that the jean’s ‘look’ is completely unnecessary, because its form and function is good enough.)
It’s not enough that we know where our furniture comes from, what the fuel efficiency of our cars are, whether the eggs we buy are cage-free or not, but we can’t possibly know the resources and labour involved in a piece of T-shirt at point of purchase.
I want to pull the supply chain of the industry apart, for your reading pleasure. I want add a bit of substance in the Conscious Fashion chatter.
If this sounds like your thing, then please Like or Follow the FASHINFIDELITY Facebook page where those topics are extended to showcase waterless technology, designing out waste, artisanal appreciation, circularity campaigns, technological advances, educational adoption and policy shifts that are happening right now, to keep the momentum going in between blog posts. You can also follow my bite-sized postings on Instagram.
Thanks for your support!
Najah
FASHINFIDELITY.com is an online platform providing fresh analyses on the crimes of Big Fashion, written from a seasoned problem-solver's point of view.
I discuss what it means to be a #ConscientiousFashionista, some #WardrobeTruths, and provide insight on #FashionEducation you actually need to learn, as part of the #SlowFashion movement. I get hyped up about #FastFashion sometimes. (OK, fine, a lot.) But not in a way everyone else does.
A lot of information I found on the topics of ethical/sustainable/eco fashion in today’s webpages scrapes the surface on the real issues prevalent in this industry. As an environmental engineer I like to get right into problems, tear them apart and solve them. The blog tries to relate to the heightened individual on an intellectual level.
It’s not enough that we buy organic cotton. They are still the thirstiest yarn on the Planet. I just wanted to explain why.
It’s not enough that businesses had to ‘contribute’ to the safety standards of garment factories in underdeveloped nations, only after Rana Plaza collapsed and made headlines around the world in 2013.
What about the bit before the clothes are finished and sewn together and carry a brand label? Why do we let textile dyeing facilities and tanneries in India, Bangladesh and China get away with not treating their wastewater? Or that workers in these facilities don’t wear safety gear? (You wouldn’t get away with this in Australia, USA or Sweden.) Let’s not stop at safety of structures. I just wanted to remind people of that.
It’s not good enough that whiskers and lines on a pair of jeans are the work of people manually ‘scraping’ and ‘embossing’. For a ‘look’ that is supposedly on trend. That after indigo dyeing, those jeans go through so much rinsing, oxidation, acid washing, and other chemical treatments that uses so much water. I just wanted to tell people that we can just use less water. There is technology to do that now. (Before we tackle the fact that the jean’s ‘look’ is completely unnecessary, because its form and function is good enough.)
It’s not enough that we know where our furniture comes from, what the fuel efficiency of our cars are, whether the eggs we buy are cage-free or not, but we can’t possibly know the resources and labour involved in a piece of T-shirt at point of purchase.
I want to pull the supply chain of the industry apart, for your reading pleasure. I want add a bit of substance in the Conscious Fashion chatter.
If this sounds like your thing, then please Like or Follow the FASHINFIDELITY Facebook page where those topics are extended to showcase waterless technology, designing out waste, artisanal appreciation, circularity campaigns, technological advances, educational adoption and policy shifts that are happening right now, to keep the momentum going in between blog posts. You can also follow my bite-sized postings on Instagram.
Thanks for your support!
Najah
Link to how I got here -- the story of Deconstructing My Wardrobe.